Improving Platform Navigation for Partners
Industry
Publishing Tools
Client
Sony
Service
Product Design
Date
April 2023
The Partner platform's complex and fragmented workflows hindered navigation and task management. To improve the user experience, I streamlined the platform by designing role-specific journeys, enhancing navigation, and integrating tools, leading to a cohesive, user-centered strategy.
Overview
The Partner platform faced significant challenges with complexity and disconnected workflows, making navigation and task management difficult for users. Operators often struggled to move seamlessly from account creation to key workflows, impacting efficiency and user satisfaction. To address these issues, the project aimed to create a streamlined, role-specific experience that simplifies processes, improves navigation, and connects tools to provide a cohesive, user-centered platform.
The Challenge
The lack of clear workflows and role-specific guidance created inefficiencies and confusion for platform users. Key challenges included:
Fragmented navigation and disconnected tools.
Inconsistent guidance for users to prioritize tasks.
Complexity in workflows that hindered usability.
These issues reduced user engagement and delayed task completion, necessitating a comprehensive redesign.
The Process
Research Synthesis: Conducted interviews and analyzed user feedback to identify pain points and opportunities for improvement.
Journey Mapping: Mapped the end-to-end user journey to uncover inefficiencies and gaps in the workflow.
Prototyping: Developed and tested design concepts to validate solutions and ensure they met user needs.
Strategy Development: Delivered a clear roadmap for simplifying navigation, connecting tools, and enhancing workflow guidance.
The Solution
The project introduced a role-specific experience that guides users through the platform with improved navigation, task prioritization, and workflow connections. Key design elements included intuitive pathways for key tasks and a cohesive structure that adapts to user roles.
Impact
The redesigned platform increased usability and efficiency, providing users with a clear and intuitive way to navigate their workflows. By addressing key challenges, the project delivered a cohesive and user-friendly platform experience that supports productivity and engagement.
