Context
A design studio built on its own terms. Gothic Moon focuses on UI/UX — deliberate, research-grounded, and founded in Los Angeles.
Home base. The studio runs out of a quiet corner — a desk, a laptop, and the long hours that go into building something from zero.
In the weeds. Competitive research, UI references, and the quiet work of solving complex problems for mission-driven clients.
Reference stack. Design history, monographs, and a steady diet of observing — this is the source material the practice is built on.
Ritual. Tarot and the occult sit alongside the work — a personal practice that keeps the studio honest, intuitive, and a little bit eccentric.
Studio Mission Statement
“We aim to be a beacon of truth, compassion, and artistry in the design industry — setting new standards for quality and integrity.”
Problem
Years inside corporate design — media, gaming, and the cycle of layoffs that comes with it — made the question clear. It wasn't about finding the next role, but about whether to go back at all. Gothic Moon started as the answer.
Process
The ethos came first — vision, mission, and a business model built around it, targeting projects that value craft, clarity, and mission. AI was woven into the infrastructure early so the studio could run lean. Then the identity followed: wordmark, type system, an editorial language built to hold a variety of disciplines under one roof.
Outcome
A complete identity and operating language for the studio — and a portfolio of work and clients that reflects creative problem solving and craftsmanship. Gothicmoon.studio — built on its own terms, designed to grow.
Credits
End of case study
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